Publisher zone creation tool
Create and organize publisher sites and zones for eligible placements, formats, devices, pricing, and approval workflows.
Ad-serving infrastructure
Manage inventory, advertising, and delivery in one system.
TrafficHaus provides proprietary ad-serving technology for publisher zone creation, advertiser campaign management, bidding, targeting, reporting, and account controls.
Publisher zone creation
Advertiser ad management
Real-time bidding exchange
Multi-level reporting
TrafficHaus capabilities
Technology features
The existing TrafficHaus ad-serving capabilities are preserved below with clearer descriptions and structure.
Ad-serving tools
TrafficHaus connects publisher inventory creation, advertiser controls, bidding, delivery, targeting, and reporting.
Advertiser ad management tool
Give advertisers automated control to submit, edit, and optimize campaigns and ad units, subject to review and approval requirements.
Real-time bidding ad exchange
Use real-time bidding to connect eligible inventory and demand at direct market rates.
Enhanced security features
Protected account access and active ad-unit review help reduce unauthorized access, viruses, and malware.
Multi-level reporting
Reporting supports operational analysis and forecasting, with account assistance available when clients need help retrieving information.
Intuitive custom dashboards
Sort, compare, and chart available delivery and performance data without relying entirely on external spreadsheets.
Video, mobile, rich media, and display ad serving
TrafficHaus supports multiple ad formats and continues to evaluate formats that can improve advertiser performance and publisher monetization.
Advanced targeting
Targeting can include geography, context, device, site, zone, connection type, category, keyword, and other available criteria.
Research and development
TrafficHaus continues to develop desktop, mobile, tablet, video, and rich-media ad units that expand access to manageable advertising space.
Better information
Connected reporting and campaign controls support better decisions, planning, delivery, and optimization.
Ongoing format development
New formats are evaluated for usability, campaign performance, inventory monetization, and compatibility with the TrafficHaus platform.